Plutonaut Brand spot
A brand campaign for the FAST platform Pluto TV - A full 360 campaign with a primary focus on the TVC which was produced in record speed and by building an entire LED wall to create the tunnel experience. The concept of the Plutonaut was developed to let the brand stand out amongst the satured streaming landscape but also within the FREE TV market in Germany in particular.
off pop playlist
A witty and consumer centric launch of a playlist featuring pop songs off the beaten track. OFF POP was created for the audience that might not look for music on Spotify but on Bandcamp or in Vinyl stores. In order to speak to them directly we focused heavily on the copy and tonality for all the assets as well as customised merchandise that was handed out throughout the first month of the playlists release. With the strong design we could get the German audience that walks off the beaten track to tune in to Spotify.
Modus Mio
Germanys biggest hip hop playlist OFFLINE. We created an extraordinary brand experience in Dortmund. The ticket release was 6 months prior to the concert itself. The main mission was to create more awareness for Spotify being the sole owner of the Modus Mio playlist and introducing the artists to the crowd. We higjlighted the artists all together but also separately and sold out the venue within some month.
CRAZY CHRISTMAS
Based on the ever so famous Griswald family known for the Christmas movie, we created the idea for Crazy Christmas and the Tannenbaums, the parens, kids and the chainsaw dog represented Nickelodeon christmas not only in Europe but also Internationally. The christmas story was spread out on all the touchpoints and also had an interactive nickelodeon advent calendar featuring all the ornaments.
